Diamond Wedding Ring Jewellery

Diamond Wedding Ring Jewellery 

Diamonds are used in engagement rings. The practice is documented among European aristocracy as early as the 15th century, though ruby and sapphire were more desirable gemstones. The modern popularity of diamonds was largely created by De Beers Consolidated Mines Ltd., which established the first large-scale diamonds mines in South Africa. Through an advertising campaign beginning in the 1930s and continuing into the mid-20th century, De Beers made diamonds into a key part of the betrothal process and a coveted symbol of status.